According to a Thursday report from Inside Asian Gaming, the 31st edition of the annual three-day extravaganza had been set to kick off inside the 100-acre ExCeL London exhibition center on February 2 but is now scheduled to take place from April 20 to 22 at the same riverside London location. The Road Back: Back to the Basics - The Gambling Era webinar series streamed daily from 6-8 October 2020, providing three sessions of invaluable insights and practical discussions on how to identify, attract and retain the high-value slot and table player without the lure of big-name entertainment or other high-end amenities to earn their loyalties.

Ice Casino Exhibition London 2019
Ice Casino Exhibition London 2020
Ice Casino Exhibition London Museum

Chambers: “The decision to move the world’s leading gaming industry events into the summer of 2021 has been necessary”

The next edition of ICE London and iGB Affiliate London will now open in June at the ExCeL London Exhibition Centre. ICE London will run across 29th, 30th June and July 1st with the co-located iGB Affiliate London taking place July 1st and 2nd. iGB Live 2021 will also be moving, to 28th September to 1st October, Amsterdam, ensuring a cohesive and effective events calendar for all audiences.

“I hope you have been staying safe during these ever-changing times. You’ll know first-hand how impacted the Gaming industry has been and likely will be for the near future,” adds Kate Chambers, Managing Director, Clarion Gaming, in a personal message.

“As a consequence of the ongoing impact of Covid-19 and the continuing uncertainty in our markets, the decision to move the world’s leading gaming industry and affiliate events into the summer of 2021 has been necessary and follows close consultation with the international community of stakeholders, many of whom requested more time for both the industry and the world economy to stabilise including an easing of regulations covering international business travel.

“You will likely already know that our initial proposal was to migrate ICE London and iGB Affiliate London from their historical February date to April 2021 due to force majeure. Subsequently, we have taken additional steps to review this in light of the government’s updated measures announced on 22 September 2020 and in the interests of our stakeholders. As a result, we have secured a later date week commencing 28 June.

“This extension provides a number of important advantages compared with April, not least enabling the very best possible space configurations and accessibility at ExCeL London. We believe this is paramount in order to support all of our client’s requirements, whilst underpinning our vision for the 2021 events. As well as the significant logistical benefits, we are also very much aware that it provides additional market recovery time – which we believe will further enhance and support the delivery, outcomes and experiences for all participants.

“Using the extensive experience that we have gained delivering best-in-breed digital conferences over the last six months, we are working hard preparing The Road to ICE and iGB 2021 – a series of digital engagements commencing in February, running through to the live events in June for the market to meet, whilst providing exclusive ICE and IGB previews.

“Looking ahead, our plan is for ICE and IGB to be broadcast live globally for the very first time. There will be a host of new digital features offering in-person attendees an even more dynamic and hybrid experience, whilst extending our global reach and supporting all of our gaming communities digitally.

“New platforms for networking, learning, entertainment and business development are in planning to ensure that ICE London and iGB Affiliate London continue to support the industry, raise morale and kick-start a global celebration of Gaming.

The whole team is excited about this new chapter for our events to deliver the experience that you rightly expect from ICE London and iGB Affiliate London – and I very much look forward to any feedback that you may have. We look forward to having you a part of our plans for 2021.”

Chambers: “The decision to move the world’s leading gaming industry events into the summer of 2021 has been necessary”

Ice Casino Exhibition London 2019

Ice Casino Exhibition London 2020

Chambers: “The decision to move the world’s leading gaming industry events into the summer of 2021 has been necessary”

Chambers: “The decision to move the world’s leading gaming industry events into the summer of 2021 has been necessary”

Ice Casino Exhibition London 2019

Ice Casino Exhibition London 2020

Ice Casino Exhibition London Museum